Our Core Values

 

These are the values that shape our work at Smidge® — in service of your wellness journey, every small step of the way. 

Compassion 

We care. About the whole person. And we do our best to make people feel that everything's going to be alright, no matter what they're facing. 

Craftsmanship 

From canvassing the globe in search of the best ingredients to developing the most effective, minimal formulations, we consider ourselves artisans crafting a product that cannot be mass-produced. 

Credibility 

We have an innate sense of right and wrong, true and false; we do what we say and say what we do. We feel immense responsibility for the trust our customers have placed in our brand. 

Realistic 

Supplements aren't the answer to everything, nor should they be viewed as easy fixes. We empower people to heal themselves slowly, with small doses of essential nutrients. 

Open-mindedness 

While we're confident in our knowledge, we're always open to new ideas and possibilities. We are constantly learning, studying, and evolving our products as it makes sense.